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Personal un-branding and the financialization of whiteness: or, let’s actually LISTEN to Taylor Swift as she shakes it off

February 5, 2015 · by Robin James · in Uncategorized

With the rise of fashion trends like K-Hole’s normcore style and the Gap’s watered-down “Dress Normal” campaign, it seems like “uncool” has itself become a way for elites to opt-out of the imperative to build “cool” human capital, a “cool”…

More on Vibrant Matter: on noise, biopolitics, new paradoxes of whiteness, & why Beauvoiran Freedom is better than Bennettian Vitality

September 3, 2014 · by Robin James · in Uncategorized

This is yet another installment of Robin blogs her way through the initial research for her new book project. So, all the usual caveats: initial thoughts, raw and unrefined, barf-it-out-in-writing, needs lots of feedback and revision, etc etc. I realize…

“Shake It Off” & the post-identity politics of post-genre pop

August 29, 2014 · by Robin James · in Uncategorized

This started out as an essay about Taylor Swift’s “Shake It Off” video, but it grew into a larger discussion of post-identity politics and post-genre pop music aesthetics. I’m interested in their common features, values, and practices. Because genre-mixing and…

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Recent Posts

  • 1996, The Beginning of the End of Taste
  • We’re Through Being Cool: techbros, manosphere influencers, Ancient Greek masculinity, and AI
  • Good Vibes Only – Latest Introduction
  • I’m writing on The Breeders’ LAST SPLASH for the 33 1/3 series
  • The 2025 Inhailer Indie 500: What independent music/broadcast looks like in the streaming era

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  • 1996, The Beginning of the End of Taste on We’re Through Being Cool: techbros, manosphere influencers, Ancient Greek masculinity, and AI
  • Andrew on The 2025 Inhailer Indie 500: What independent music/broadcast looks like in the streaming era
  • Damian on The 2025 Inhailer Indie 500: What independent music/broadcast looks like in the streaming era
  • Queer Affects and Big Feelings: On The I Saw the TV Glow Soundtrack – Musicology Now on  “No, you can’t take that away from me!”: Wounded Entitlement, 90s alt rock, and financialized media industries
  • Danny on “Did you ever get the feeling you’ve been cheated?”: 80s affirmative action backlash and contemporary alt-right masculinities

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